Category: Retail

Total 11 Posts

Why you need to know your customer

Many agencies have started to use amalgamated customer data and amalgamated location data and as we know this leads to inaccuracies in your baseline data.  Camera technology does not allow you to communicate with your customers and GDPR shouldn’t send shockwaves through your organisation but should be encouraged to ensure compliance and engage with your […]

CBRE Proptech Team

2021: Trends in PropTech

At CBRE PropTech we have prepared 10 Trends to look out for in 2021, find them below:   1. Omnichannel Offices  We can expect to see workers moving freely between physical and digital spaces, in what is referred to as the phygital phenomenon. Workers will be able to choose if and when they go to […]

CBRE Proptech Team

5 pruebas de que el Big Data es el gran aliado del Real Estate

Numerosos informes lanzados en los últimos tiempos hablan de cómo el Big Data se está convirtiendo en el mejor amigo del Real Estate. Gracias a la implantación y uso de esta tecnología, extraemos conclusiones a partir de miles de datos interconectados entre sí, los servicios que ofrecen las consultoras inmobiliarias, aparte de multiplicarse, han mejorado su calidad y eficiencia. Y […]

CBRE Proptech Team

IS THE FUTURE OF OUR OFFICES OMNICHANNEL?

One of the biggest challenges that COVID-19 has put in front of us is the lack of a clear roadmap to follow. In fact, navigating the pandemic is a bit like walking through a hall of mirrors, where nothing is quite what it seems. However, despite this uncertainty, there are those who have claimed that this […]

CBRE Proptech Team

The challenge of uncovering valuable data in the offline world

Knowing why a consumer decides to go to a shopping centre, how long they spend there, which stores they visit, which route they take, which services they use, and how they pay are all questions that we would definitely like to be able to answer.   Gaining an in-depth profile of consumers is invaluable to […]

CBRE Proptech Team

BIG DATA: SHAPING THE FUTURE OF PROPTECHS

Lorenzo Ritella, founder and CEO of Propertista, was one of the first people to innovate and talk about PropTech in Spain.   Back in 2014, the housing market had remained unchanged for years, offering landlords a poor service, high commissions on sales prices, little in the way of transparency and minimal or no digital solutions. […]

CBRE Proptech Team

DIGITALISATION IN THE REAL ESTATE SECTOR: THE FIVE LAZIEST EXCUSES

While there is a lot of talk about 5G networks, 53 locations in Brandenburg [1] still have no reliable mobile coverage. Facts like this show us that digitalisation is still far away from where many would like it to be. A similar parallel can be drawn for the real estate sector. The term “innovation” is […]

CBRE Proptech Team

THE FUTURE OF RETAIL AND THE QUEST TO TRACK THE ENTIRE CUSTOMER JOURNEY

With online shopping more popular than ever, the customer in-store shopping centre experience has now also become more important than ever and made mapping out the ideal customer journey an absolute must.   Enrique Benavides, Director of Innovation for Retail Intelligence and Offices of CBRE, highlights the importance of understanding consumer needs and preferences in […]

CBRE Proptech Team

CITYINTELEKT: MACHINE LEARNING FOR PROPERTY DEVELOPMENT

CityIntelekt, from the UK, is CBRE’s PropTech Challenge 3rd edition Disruptive Idea Category winner. CityIntelekt, founded by William de Haer, is a revolution in risk reporting, stakeholder analysis and political soundings for property projects. This initiative provides greater access to social intelligence via Machine Learning. The algorithm uses social, political and economic data, to help […]

CBRE Proptech Team

HEPTASENSE, THE PROPTECH STARTUP FOR PEOPLE BEHAVIOR ANALYTICS

Heptasense, developed in Portugal, has won CBRE PropTech Challenge 3rd edition Impact Startup category. This initiative allows us to understand the behaviour of users in spaces and buildings, through software installed in CCTV.   An artificial intelligence algorithm makes it possible to track and geolocate all objects of interest (people, vehicles, bicycles, etc.) by providing […]

CBRE Proptech Team
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