The Rise of Predictive Analytics in the Dawn of Uncertainty

For many companies, COVID-19 pandemic has accelerated the adoption and innovation of new technologies by months or years. The benefits and implication of this technological acceleration and disruption are here to stay and will be permanent. Businesses have spent more on digital investments than on any other business continuity measures during the pandemic. Consequently, growth in digital tools and systems has jumped ahead by an average of seven years in just a few months of 2020.

 

 

Predictive analytics is one of those tools, and is increasingly attracting the support of wide range of organisations. According to some market research reports, the global predictive analytics market size is expected to grow from $7.2 billion in 2020 to USD 25.2 billion by 2026.

 

 

However, powerful predictive analytics tools are capabilities currently reserved to only a few large and very resourceful organisations. Gleensite’s goal is to democratise that and give access to such capabilities to the wider population.

 

 

Gleensite was born with the idea and out of the need to provide accessible and easy-to-use self-service predictive analytics through a mapping software, leveraging Big Data & AI to help organisations across all sectors obtain actionable insights to make enlightened decisions.

 

 

Predictive analytics only makes sense in a given space-time frame of reference, reason why Gleensite uses a map as the main visualisation mode, with the ultimate goal to provide an intuitive interface that will enable its users to virtually travel through space and time. Currently using 2D maps but with views at 3D and AR/VR to make the experience more immersive.

 

 

The global smart city initiatives we are seeing and the rise of the PropTech sector is crying for change in an industry that was old-fashioned and coming up short on technology. Real estate companies and investors have traditionally relied on a combination of intuition and local knowledge of the market; however, this is no longer always enough to make the right decisions at the right time, identifying opportunities and, when timing is critical, not leaving money on the table. More so, in a globalised world like the one we live in now where everything impacts everything else and having the ability to see and understand the correlations and causal effects between different data points can make the different between a forward-thinking, agile, resilient and successful company from one that is merely trying to keep up to speed with the trends, instead of being ahead of them. This is where Gleensite comes in, through deep analysis of conventional and non-conventional data points, they are able to identify emerging trends from cross-continent to the neighbourhood level, pinpointing the areas that are about to take off while avoiding potential downturns. Helping their users understand the impact of different variables. For example: prioritizing investments, identifying opportunities, highlighting any concerning signals and revealing hidden risk factors or visualizing how a region, area, country, city or street may evolve in the next 5 to 15 years.

 

 

The ability to combine data collection, data processing and visualising the outputs, both of past-present and future scenarios all in one unified platform is a key approach and strength no other player is doing in the same way. With a global approach in mind, Gleensite aims at breaking the territorial barriers to offer this capability globally.

 

 

The applications of this technology are cross-vertical, and can therefore be applied to other segments in the future such as healthcare, retail or cybersecurity.

 

 

By Alejandro Garcia, Co-Founder & COO at Gleensite

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