2021: Trends in PropTech

At CBRE PropTech we have prepared 10 Trends to look out for in 2021, find them below:


1. Omnichannel Offices 
We can expect to see workers moving freely between physical and digital spaces, in what is referred to as the phygital phenomenon. Workers will be able to choose if and when they go to the office, work from home or work remotely from a different work environment.
Offices will evolve to become more flexible, all-inclusive, people-centric spaces.


2. The New Retail
Retail has been one of the most disrupted sectors in 2020 due to ecommerce growth. However, people will seek physical spaces for more experiential and inspiring means rather than for a direct purchase. Brands will need to deliver experiences to their consumers, one that they can personalise and adapt to their needs.


3. Monitoring Space Usage
In the past year we witnessed a sea change in what users require from properties which forces owners to step up and gain an insight into and understand user’ trends and their needs. The use of new digital solutions and tools based around the Internet of Things (IoT), Computer Vision or Location Analytics will be crucial to advancing this understanding, as ensuring social distancing in busy spaces such as offices, shopping centres and public places.


4. New Mobility
Capabilities brought by new technologies, urban massification trends and the change in users’ preferences will lead to the rise of new mobility models that are leveraged on multimodality, flexibility and sustainability.


5. Health-Centred Solutions
Startups that foster a healthy and sustainable atmosphere in closed and crowded spaces, such as offices or shopping centres, will emerge due to people raising awareness. As examples we will find solutions that guarantee air quality and purity, reducing the risk of infection and improving ventilation, to achieve a sustainable and healthy atmosphere.


6. Sustainability Prioritisation
The pandemic could be used as a chance to “reset” economic models which prioritise short-term profit over all else. It would see environmental and social impacts improve, a long-term approach taken by all Real Estate players to deliver net-positive impacts. This will be done through ambitious energy plans that may include the installation of photovoltaic generators or solutions to optimize energy consumption, among others.


7. User Experience Enhancement
New users are demanding for a closer and more advanced connection with buildings by being informed of what is going on in the building at the same time they feel they are part of a community. Thus, landlords will really make a difference by providing tools that will deliver users a better experience, boosting engagement and gaining a better understanding of them.


8. End-to-End Digital Commercialization
After a lockdown that affected mobility to a significant part of the world’s population, the evolution in the commercialization of Real Estate assets through digital channels will be accelerated. From client acquisition and property marketing with virtual tools, to listing platforms and digital signatures can be used to enable a fully digital transaction.


9. Forecasting Capabilities
Technological capabilities developed in the last years have given us acces to tons of data about what occurs in different assets. However, the use of this data which may help us predict what is going to happen in the future has plenty of room to grow. This can be applied to a wide range of use cases; from forecasting to the price of an asset in a 10-year period, to foresee the number of visitors in an asset at a certain time.


10. 3D Virtual Tours
Anthough most Real Estate businesses are already using 3D visualization tools to show their assets, the consolidation in the use of this technology in 2021 will lead to an improvement in these tools. This upgrade might come from an even more realistic visualization capability or through new functionalities not developed yet.


  1. 4 February, 2021 - 2:41 pm

    Thank you for a very interesting article! We’re looking forward to a very interesting year for European proptech!

  2. CBRE Proptech Team
    4 February, 2021 - 5:00 pm

    Thank you Platima, we hope so too!

  3. 9 February, 2021 - 11:40 pm

    The company i am working for (Ariadne Maps) looks like it can help in 6 of these 10 trends. Is there any way to see if we can collaborate to improve these trends?

  4. CBRE Proptech Team
    16 February, 2021 - 5:32 pm

    Thank you Hasim, we would love to hear from you! Please contact us at proptech.challenge@cbre.com

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