The future of mobility: sharing data among operators and creating a single payment method with passes


Mobility is one of the main driving forces of the economy, with new technology revolutionising the way people move around cities. “As mobility changes, we must also adapt by altering the way we imagine our buildings, streets and cities. In short, mobility is having a direct impact on Real Estate”, says Rubén Galcerán, Director of Office Intelligence at CBRE Spain.


Josep Bassa, Site Director for Sant Cugat at Roche Diagnostics, Michael Pellot, Innovation Director at Transports Metropolitans de Barcelona (TMB) and Stefano Persi, CEO of Mosaic Factor looked ahead to 2050 and discussed how mobility is set to change in the future.


40 million journeys are made every day, but it is proving difficult to manage this level of mobility. Galcerán started by saying that nowadays, “people have greater access to their mobile phones and new technology and have become much more demanding: we want an instant service and a customised experience”.



According to Michael Pellot from TMB, close to 1,000 million journeys are made via public transport each year in Barcelona’s metropolitan area. We are aware of multimodality, but we are now moving towards intermodality. This means that in one single journey, we sometimes use a car, train and bicycle or even a scooter, and in some cases car-share.


With all this in mind, “we need to apply Mobility as a Service (MaaS) via an application that allows us to calculate the time and cost of multimodality and intermodality and pay for the service to offer a mobility solution that creates a user experience. Operators will then have to agree on the right price”, argued Pellot.


Michael said that self-driving cars will also play a significant role in the future of mobility. However, this will also create a risk as they will directly impact individual mobility, confining car-sharing and shared ownership to the past.



The CEO of Mosaic Factor, Stefano Persi, explained how they use past and present mobility data, to offer the real-time probability of any given limited resource – such as a parking space or an electric vehicle charging point – being available or not. This solution combines statistical analysis and artificial intelligence. However, the real challenge lies in bringing all operators together to provide one single service for clients and overcoming the fear of sharing data.


Bearing in mind that transport is currently still paid for by individual transport cards, one of the biggest challenges facing mobility is the creation of a pass offering a variety of different transport packages (for example, a one-month taxi pass), which would see the system used for mobile phones applied to the mobility process, and require just one single payment.



Josep Bassa from Roche Diagnostics spoke to us about the importance of sustainability and how finding solutions that improve employee mobility is key for attracting and retaining talent. The hardest part is getting people to change their attitudes towards using more sustainable, alternative means of transport. They are currently piloting a shared vehicle scheme (Bus-Sharing) that requires all participants to be connected.