We are looking for the best startups that enhance the integration between physical and digital worlds. Some use cases for Retail and Offices assets are:

Omnichannel analytics: Online&offline engagement, customer journey, online & offline shopping analytics and behaviour

In store analytics: in-store customer journey, in-store headmaps and customer behaviour

Supply chain analytics: Supply chain optimization modelling, route optimization, last-mile logistics

Location analytics: Space syntax, location analytics modelling, GIS technology

Customer analytics: Consumer behaviour analytics, spent behaviour, brand engagement, customer experience


Subsriptions are now closed.

Thank you for participating! The winner will be announced soon.


Best startups will have the chance to develop its solution hand in hand with CBRE. Moreover, they’ll appear in an expert report issued by CBRE PropTech and published by the main specialized media across Europe

Key dates


NOVEMBER 2021 | Launch of the Omnichannel Analytics Challenge


DECEMBER 2021 | Deadline for applications


DECEMBER 2021 | Evaluation period

Winners announced


JANUARY 2022 | Winners announced


Alberto Alcázar

Director PA Proptech & Real Estate Innovation IE Business School

Miguel Linera

CEO ArexTech & Winner CBRE Proptech Challenge 2019

Sina Kühne

Senior Innovation Manager

Alfredo Díaz-Araque

CEO ProntoPiso

Sergio López Alcover

CEO Viviendea

Susanne Huegel

Head of Digital Innovation & Business Acceleration Continental Europe

Miguel Fernández

CEO & Co-Founder dotGIS

Álvaro Cosidó

Winner CBRE Proptech Challenge 2019

Chris Ulled

Head of D&T Continental Europe

Carlos Casado


Elisabet Jorda Llosada

Corporate Development Manager UPC

Pedro Sánchez

CBRE Digital & Technology Director

Arturo Carballo

CBRE Head of Retailers Advisory

Adrià Bernal

CBRE Strategy & Corporate Development Manager